Internet Marketing Services
One of the most important parts of launching your website is search engine marketing, or also commonly called search engine optimization. CyberMark International Inc., has been a leader in specializing in internet marketing and search engine optimization since late 1995. In addition, CyberMark now offers many other services including opt in email campaigns, banner advertising, CPC management with affiliate programs to track your ROI, and click fraud detection.
Our marketing packages change consistently as the search engines change their services available and mathematical algorithms. These algorithms must be closely monitored and nurtured with valuable content to allow top listings on the search engines. We will work together to build this content to increase your exposure. Furthermore, a mixture of paid inclusions and manual submissions to the top 100 search engines, allow for timely and accurate listings.
We have guaranteed placement programs utilizing cost per click, or standard optimization packages that can yield top ten placements as well. CyberMark recommends for companies to optimize their entire site, add additional keyword rich customer educational content and integrate a CPC program for the really competitive terms. Doing a combination will allow for quicker results, as your organic optimization program can take about 3 months to 6 months to yield complete coverage. There are many avenues to market your site: search engine registration, directory listings, banners, email marketing, and don’t forget off-line advertising. CyberMark only specializes in online marketing, specifically search engine optimization, which has allowed us to be a leader in our industry for the past ten years and more so, today. If this sounds confusing, no problem, pick up the phone and give us a call at 623.889.3380 and a sales representative will be happy to assist you.
The marketing plan we will create will be
from a variety of basic services listed below:
Keyword Data Reporting - Keyword Research
Meta Support and Website Programming Search Engine Optimization
Inside Content Pages in Frequently Asked Question Format or Product Showcasing
Creation and Posting of Educational Articles.
Monthly Upkeep and Submissions - Monthly Rank Monitoring and Maintenance
Rank Reports
Press Releases - Online Press Release Search Engine Optimization Program
Paid Directory Package - Paid Search Engine Optimization Inclusions
Social Media Marketing
Cost Per Click Marketing - CPC Marketing for Guaranteed Search Engine Listings
Google Adwords Marketing Product Features
Yahoo Search Marketing Product Features
Responsible Opt-In Emailing Services - Mailing List Setup
Banner Advertising
Domain Name Registration
Website Hosting Services
Site Content Management Tool
Keyword Data Reporting - Keyword Research (top)
We research your keywords to determine which terms pull more traffic than others. In addition, we look for keyword themes and terms from general to the more specific to really increase your overall coverage. Then this data is sent to you via e-mail in an Excel spreadsheet. This is the best place to start so that you have the knowledge of which keywords to target for your online marketing campaign. We recommend targeting general to the very industry specific terms to give your website good overall coverage. Even better please let us know if you have been doing a CPC campaign and are already aware of your greatest conversion terms.
I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
Meta Support and Website Programming Search Engine Optimization (top)
This includes meta tag development, text revisions, and other changes that we implement on your website for better search engine optimization exposure. It is essential to optimize your website prior to submitting to the search engines. ** Our specialized search engine optimization experts will implement and improve your websites programming code. This fee is now included with our package fees, which makes our service easier on your developer. On the other hand, if you desire implementation by a web designer that CyberMark International has not previously worked with, then additional consulting fees may apply due to the additional training time involved.
Static HTML Sitemap – A CyberMark SEO specialist will be going into your website and adding a static sitemap which will be called sitemap and will be a hypertext link at the bottom of your homepage. This is done to open up the site for better search engine exposure.
Google XML sitemap Install – A Sitemap provides an additional view into your site (just as your home page and HTML site map do). This program assists Google specifically for better indexing of your site.
Google analytics install - Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. This will help you focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors. In addition, you will be better able to see how our marketing campaign has increased your sites traffic.
Dead Link Check Evaluation – CyberMark will analyze your site to check for any dead links. Dead links of any kind can affect your rankings so this is just one of many details we check when one of our SEO professionals reviews your website.
I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
Inside Content Pages in Frequently Asked Question Format or Product Showcasing (top)
These are FAQ (frequently asked questions) pages that are added to your website. They educate your visitors on your product or service, as well as provide information for search engines. These FAQ pages are written by CyberMark, to inform and educate your customer. CyberMark will interview you to ask about your most asked FAQ questions in your sales cycle and have you answer them for us. Furthermore it is very helpful to send us a list of the features and benefits of your products or services so that these pages can increase your keyword coverage, help you rank higher and inform and educate your visitors, all at the same time. They are web pages designed to educate and increase your chances of more search engine exposure. CyberMark works with the client to make sure the information we will be writing is valuable content and naturally keyword rich, as well as fitting into your customer educational and marketing game plan. These are NOT doorway pages, bridge pages or entry pages, as these can be harmful for your rankings, and can get your site banned from the search engines. These FAQ pages will be part of your bottom navigational menu located at the bottom of every page or most of the pages in your website.
I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
Creation and Posting of Educational Articles. (top)
CyberMark will create educational and informative articles to add to your website. These articles will be integrated with links to your homepage as well as other pages in your website. We then submit these articles to over 30+ locations across the web. This is a very ethical way to build link popularity naturally and the right way. These educational articles will go out across the web so that webmasters can post this content on their own website providing valuable content for them, giving you the credit of course as well as the link popularity required by Google to rank well. This is a great way to increase your link popularity naturally.
I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
Monthly Upkeep and Submissions - Monthly Rank Monitoring and Maintenance (top)
Some submissions to the search engines must be repeated at monthly intervals, others we only check to make sure you are still listed in their database. In addition, we monitor your ranking on a monthly basis and do minor additional changes to keep you at the top. Our service includes manual submissions and inclusion checks to the top 100 search engines. You will most likely only receive traffic from the top 10 however additional submissions are done to help you rank higher in the top 10 by increasing your link popularity. In addition, we monitor your listings on a monthly basis. This ensures keeping your site at a premium listing. Then we supply a quarterly ranking report for you to see your progress. CyberMark’s specialty is keeping your website visible and at the top of the search engines. ** Paid inclusion renewals are not included in our monthly service fees, however, you will be contacted by a CyberMark representative for a renewal notification when they are due.
** 6-month commitment required – this is due to the fact that it will take three to six months to get good coverage in the search engines, without having to pay a cost per visitor fee.
I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
Rank Reports (top)
Monthly monitoring of your rankings is included in our monthly maintenance fees; however, after your initial 8 week report and 12 week report, you will receive additional reports on a quarterly basis. This allows us to update you on your search engine listings, while giving additional recommendations for increasing your search engine coverage. This e-mailed report will tell you where your site is ranking on the top engines and for which keywords. You will be submitted to Google, however your rankings cannot be checked automatically on Google.
I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
Press Releases - Online Press Release Search Engine Optimization Program (top)
CyberMark provides custom press releases for your target audience. All submissions go to a general distribution as well as targeted industry-specific publications. All are media outlets that request information on new or existing websites of their topic. Your release will include media outlets such as television stations, radio stations, industry-specific magazines, newspapers and Internet-only distributed magazines, called e-zines and websites across the internet. Pricing varies depending on industry and region covered, as well as distribution channels. International releases are also available for distribution; as well as translation. Contact us for your custom quote today!
I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
Paid Directory Package - Paid Search Engine Optimization Inclusions (top)
Submission to 25 or more of the best and highest page ranked and trafficked paid directories on the web, includes Business.com, TYGO, Joe Ant and many more. This fee includes all of their fees for inclusion, plus category placement and manually filling out their necessary forms for inclusion. This package helps speed up getting indexed by Google and other search engines. In addition, it will also bring more traffic to your site and help your site rank higher on all the other major search engines.
I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
Social Media Marketing (top)
Video optimization and submissions, as well as blog installation and customized blog posting packages. We can assist you in placing your video presentation up on the web as well as placing it in certain locations like YouTube.com to ensure getting your website and video presentation seen. In addition, we can assist getting your site set up and integrated with your very own blog. This will ensure your site is generating all the traffic it can and should. Furthermore, we can do specialty blog postings on your behalf to properly add and educate other bloggers in your topic at the same time getting more exposure for your business.
I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
Cost Per Click Marketing - CPC Marketing for Guaranteed Search Engine Listings (top)
Take advantage of keyword buys using Yahoo Search Marketing and Google Adwords Management We do offer both of these services as well as MSN if requested, otherwise due to Google and the amount of exposure we generally just set up Google campaigns to start. Once that is perfected and we have determined your conversions terms we then recommend setting up Yahoo and possibly MSN.
Guaranteed Results Program
Cost Per Click (CPC) marketing is a program where you can purchase keywords on search engines to guaranteed a listing of your website appears for that keyword.
CPC Marketing provided by CyberMark International is one of the most effective ways of gaining exposure and driving targeted leads to your website. CyberMark offers Cost Per Click (CPC) Marketing on Google AdWords, Yahoo! Search Marketing and MSN. The percentages of internet reach for the top 4 search engines are:
- Google 29.5% - Google AdWords
- Yahoo! 28.9% - Yahoo! Search Marketing
- MSN 27.6% - Microsoft adCenter
- AOL 18.4% - Google Ad Words
Because AOL pulls search results from Google AdWords, you can expect a 47.9% internet reach just by having a Google Adwords accout with us.
How Does Cost Per Click Work?
CyberMark creates ads and purchases keywords on major search engines where you want to be seen. When people search on one of these search engines using your keywords, your ad will appear next to the search results. People can simply click your ad to make a purchase or learn more about you. You only pay when someone clicks on your ad, not when it is displayed.
Why Does It Work?
CPC Marketing provided by CyberMark International is one of the most effective ways of gaining exposure and driving targeted leads to your website. While you are waiting for your site to be listed on the free organic listings on search engines, cost per click ads can be listed immediately! It puts your ads in front of customers at the precise moment they are looking for what you offer. Because you only pay when a visitor enters your site, the view of your ad is FREE! You can have ads shown, locally or nationally, by region, by customer demographic, by topic and much more! CyberMark tracks how well each ad is doing, which keywords are resulting in the most clicks to your site and most importantly, which ads and keywords are creating the most RESULTS for your desired outcome. Whether it is a purchase on your site, a form filled out or just views of certain pages, we can analyze what is getting you the best return on your investment.
How Does it Work?
CyberMark charges a set-up fee to build your campaign, create your ads and helps you select keywords that are going to be the most cost effective and get you the most ROI. This set-up fee is based on the number of keywords and which engines you would like to be listed on. CyberMark always recommends starting with Google AdWords, as their program has been the most successful for our customers. Google AdWords also offers the best control tools and reporting to allow us to determine what is working best before we add campaigns on Yahoo! and/or MSN. You set the budget for how much you would like to spend per month on Google and we set it up to be charged directly by Google, Yahoo or MSN to your credit card. CyberMark charges directly management fees so you know exactly how and what you are paying too whom.
Why should I go with CyberMark?
CyberMark has been creating and managing Cost Per Click Campaigns for over 10 years. We are able to save customers thousands of dollars in misspent click fees by creating campaigns that work around the competition to get you the lowest cost possible cost per click while at the same time getting you results you can see! CyberMark provides in-depth daily monitoring of your campaign with monthly reports and analysis.
** 3 MONTH MINIMUM REQUIRED ON ALL CPC PACKAGES
I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
Google Adwords Marketing Product Features (top)
Google AdWords offers you:
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Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.
Greater control
We can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
Measurable value
With their cost-per-click option, you're only charged if people click your ads. That means free impressions!!!! Also we can track the results allowing you to see what keyword terms and making you money and converting and what keyword terms are not! This means every dollar of your budget goes toward bringing new prospects to you. |
I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
Yahoo Search Marketing Product Features (top)
Get better results with new, improved features.
Geo-targeting |
- Display your ads across the entire market, or narrow your campaign to specific areas. Identifying your ideal market enables you to better target your customers and control your costs.
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Campaign Budgeting |
- Set a daily spending limit at the account or campaign level.
- View estimated impressions and clicks for the maximum bids you set. Increase or decrease the number of impressions and clicks you are projected to receive simply by adjusting your maximum bid or daily spending limit.
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Ad Testing |
- Test multiple versions of your ads to determine which message works best for your customers.
- The Sponsored Search system automatically displays the ads receiving the most clicks.
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Account Management Features |
- Campaign scheduling- We can set specific start and end dates for your campaigns.
- Keyword research- We generate keyword ideas to help build out your campaign.
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Reports |
- Customized performance reports-We manage your account and track your web site traffic at the level that is right for you, whether you prefer an overview of your account or detailed breakdowns of campaign, ad group, ad copy and keyword performance.
- Billing and payment reports- We give monthly reports on billing.
- Charting-View your data in graphical form to get trend information over a date range you select.
- Forecasting-Get keyword and ad group performance projections based on historical data.
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Fast Ad Activation |
- Get your new or revised ad campaigns online within minutes of submission - so you can connect with customers and drive web site traffic quickly.
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Content Match |
- Extend your business's reach and increase web site traffic by featuring your ads on publisher sites and in newsletters and emails. Content Match takes your ads beyond search results to help you attract more customers to your site.
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I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
Responsible Opt-In Emailing Services (top)
CyberMark opt-in e-mail lists are available for targeting businesses and consumers per specific criteria. An online interface provides a marketer with complete campaign statistics, right after the e-mails are sent. Call us today for a customized campaign quote 623.889.3380. In addition, we can send out HTML or text based emails to reach your target market at an affordable price. Custom quote given upon request.
Mailing List Setup
A mailing list database will be setup on your server. This will allow your website visitors to sign up for your mailing list directly from your site automatically. Then when you want to e-mail visitors you visit a given web address, enter your username and password, type your message and send. This will automatically send this e-mail to everyone in your mailing list! Subscribers will be able to subscribe and unsubscribe themselves instantly and easily right from your homepage. We will import your existing names free with purchase but it must be submitted in the desired format.
I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
Banner Advertising (top)
CyberMark International can help you buy your banner advertising space. If you’re looking to buy banner advertising, our market research will provide assistance in optimizing your advertising dollars. Through collective studies, CyberMark will plan and purchase banner space on your behalf to place your ads. We are able to purchase bulk banner advertising space and pass this savings on to our clients. CyberMark International will consult with you on your banner ad design to improve click-through performance. Pricing for banner advertising is customized and completed on an individual basis.
Banner advertising basically works in 2 ways:
Cost per Click (CPC) – This means you only pay a fee when someone actually clicks on your banner and goes to your website. This click-through rate varies greatly based upon website topic and target audience.
Cost per Milli (CPM) – This means for every thousand times (impressions) your banner is viewed you pay a set fee for that thousand. CPM’s can vary, but they can be seen as low as $10 (sometimes lower) and up to $50 per CPM depending on how targeted the website traffic is.
I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
Domain Name Registration (top)
Are you unsure what domain to purchase? In addition to our services, we can help you create the most search engine friendly domain name for your industry. After researching your niche market, we can customize the best domain name for you. We also offer free parking of your domain names on our secure server. Please contact us about discounted packages or for domain registration today!
I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
Website Hosting Services (top)
CyberMark Hosting with Statistical Traffic Reporting - Hosting prices start at $25 per mo.
With CyberMark’s hosting service we provide the highest quality of servers with the best and most reliable service one can find, along with the following statistical traffic or visitor reporting:
- number of visitors
- where your visitors are coming from
- most viewed pages
- least viewed pages
- keywords entered in search engines
I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
Site Content Management Tool (top)
Installation of site management tool - This allows you to easily update all text and images in your website without knowing HTML programming. This package also includes a 1 hour training session to show you how to use this valuable tool. If additional training time is required it will be billed in addition to the package price.
I'm ready to get started....
I'm not convinced yet...
Please contact CyberMark for your customized marketing proposal and free site evaluation today!
623-889-3380
**Note to Prospective Clients: It is highly encouraged to do the entire start-up package recommended to you by your marketing representative, but it can be done in phases. The larger the package, the more coverage, the better the response. The idea is to get your customers to come back frequently by book marking your site. We highly encourage our clients to not only advertise on the Internet, but also involve any off-line advertising or publishing that your business is already doing. This includes having your URL or web address on your business cards, stationary, brochures, and commercials. Treat this as an extension of your business and it will bring in sales and profits to your bottom line.
Give us a call today! 623.889.3380
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