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Yahoo Search Marketing Product Features

Get better results with new, improved features.

Geo-targeting
  • Display your ads across the entire market, or narrow your campaign to specific areas. Identifying your ideal market enables you to better target your customers and control your costs.

 

Campaign Budgeting
  • Set a daily spending limit at the account or campaign level.
  • View estimated impressions and clicks for the maximum bids you set. Increase or decrease the number of impressions and clicks you are projected to receive simply by adjusting your maximum bid or daily spending limit.

 

Ad Testing
  • Test multiple versions of your ads to determine which message works best for your customers.
  • The Sponsored Search system automatically displays the ads receiving the most clicks.

 

Account Management Features
  • Campaign scheduling- We can set specific start and end dates for your campaigns.
  • Keyword research- We generate keyword ideas to help build out your campaign.

 

Reports
  • Customized performance reports-We manage your account and track your web site traffic at the level that is right for you, whether you prefer an overview of your account or detailed breakdowns of campaign, ad group, ad copy and keyword performance.
  • Billing and payment reports- We give monthly reports on billing.
  • Charting-View your data in graphical form to get trend information over a date range you select.
  • Forecasting-Get keyword and ad group performance projections based on historical data.

 

Fast Ad Activation
  • Get your new or revised ad campaigns online within minutes of submission - so you can connect with customers and drive web site traffic quickly.

 

Content Match
  • Extend your business's reach and increase web site traffic by featuring your ads on publisher sites and in newsletters and emails. Content Match takes your ads beyond search results to help you attract more customers to your site.

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